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noun, feminine

franquicia

/fɾanˈkiθja/

noun, feminine/fɾanˈkiθja/plural: franquicias

chain, franchise (a series of businesses with the same brand name); series, franchise; deductible, co-payment

Para Orioquieta el éxito de las franquicias es que el consumidor sabe qué va a encontrar.To Orioquieta, the success of chains is that the consumer knows what they are going to find.