prosopopeya

personification; affected solemnity

“Pese a sus apariencias de simpático tendero, Pujol es hombre amante de la pompa, la prosopopeya y los grandes coups de théatre: lo demuestra subiendo al Aneto y bajando iluminado como Moisés del Sinaí, con el mensaje electoral a punto.” — Despite his appearances as a friendly shopkeeper, Pujol is a man who loves pomp, prosopopoeia and grand coups de théatre: he demonstrates it by going up to Aneto and descending enlightened like Moses from Sinai, with his electoral message ready at hand.

From Ancient Greek προσωποποιία (prosōpopoiía, “dramatization, the putting of speeches into the mouths of characters”).