antropomorfizar

To attribute human characteristics, emotions, or behavior to an animal, object, or abstract concept — used in literature, animation criticism, psychology, and everyday talk about pets ("my dog gets jealous"). More common than antropizar since it comes up whenever people discuss cartoons, fables, or anthropomorphized brand mascots.

• Las películas de Disney suelen antropomorfizar a los animales. — Disney movies often anthropomorphize animals.
• Es fácil antropomorfizar el comportamiento de las mascotas. — It's easy to anthropomorphize pet behavior.
• El libro antropomorfiza a los objetos de la cocina como personajes. — The book anthropomorphizes kitchen objects as characters.

Using antropomorfizar and personificar as if they meant exactly the same thing — personificar is broader (representing an abstract idea as a person, like Justice as a blindfolded woman), while antropomorfizar specifically means giving human traits to something non-human.