conception

conception (of a child); conception (beginning, start); ability to understand; viewpoint; angle; concept, idea

“C'est aussi que, se préoccupant des métiers qui devaient mettre en œuvre leurs conceptions décoratives, ils composaient leurs motifs en vue d'une exécution facile et rationnelle.” — It is also the case that, being mindful of the crafts responsible for realizing their decorative designs, they composed their motifs with a view to easy and rational execution.

Inherited from Old French conception, concepcion, borrowed from Latin conceptiōnem (“comprehension, understanding”).