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verb

faire du chiffre

/fɛʁ dy ʃifʁ/

verb/fɛʁ dy ʃifʁ/

to make a lot of sales, to make profit, to do good business, to rake it in; to do a lot of whatever one is required to do, to smash one's targets, to keep one's stats high (with the implication that there is a focus on quantity to the detriment of quality)